An iPOWOW!-enhanced video gives companies the ability to directly communicate and ‘ask’ their audience what they think instantly. With advanced data collection technology, every video becomes a powerful tool for gathering customer intelligence, crucial information to guide stronger business planning, message building, and product management.

In 2009, US viewers alone watched over 25 billion online videos in a single month, creating unprecedented survey sizes for companies seeking valuable data. Viewer volume coupled with the plummeting costs of production, have expanded the role of online video from a pure entertainment medium to two-way communications and research channel. IPOWOW! enables corporations to leverage this channel in the most dynamic, cost effective way possible.

A highly engaging video experience that gives viewers a voice builds trust between a brand and its most important business consultants – their customers.