Fox Sports Producer Puts NASCAR Fans in the Driver’s Seat with Audience Participation

Raceday makes appointment television viewing by effectively using award-winning real-time audience polling Unless you have sat in a television production control room, or had boots on the ground on set, it is near impossible to understand the coordination that goes into producing live television. Anything can happen at any time, and the production team must Read More

Nov 4, 2016
client profiles Jason Avery Raceday sports

Fox’s L.A. Flagship Station, KTTV, Moves Into Interactive TV With iPowow

TV Week profiled iPowow’s successful integration with KTTV, the Fox Television owned and operated station in Los Angeles. Fox LA has had success sponsoring the iPowow integration, bringing on big brands like SoCal Honda Dealers and Carl’s Jr.: With the recent addition of Fox’s Los Angeles flagship station, KTTV, doing a deal with iPowow, interactive Read More

Nov 4, 2016
Bob Cook Fox LA KTTV local stations sponsorship

Participation Television: Engaging Audiences in Real Time

David Teich, from television industry publication, Cynopsis, spoke with iPowow CEO Gavin Douglas about television audience engagement. Do you support a flat tax? What’s the most important economic issue facing the country? Who won the Republican debate? Those are the kinds of online polls you may have seen on CNN’s Facebook page during the cable Read More

Jul 26, 2016
Cynopsis participation tv politics sponsorship opportunities tv audience insights

Why Participation TV Is Good for US Elections and Great for Democracy

This piece, originally published in Huffington Post, envisions how the mass audience of television and Participation TV technology together are a boon for political media coverage, and democracy as a whole. Ever since JFK, aided by the first nationally televised debate, won the 1960 U.S. presidential election over rival Richard Nixon, television has owned the Read More

Jul 26, 2016
media news participation tv politics technology integrations television 2.0 thought leadership

How to Take Viewers Inside Their Favorite TV Shows

In Adweek we examined the relationship of television and advertising through the advent of Television 2.0 and Participation TV, including case studies of two high profile television events that have pushed the boundary of audience engagement. Almost from the inception of American TV, the basic 30-minute sitcom and 60-minute drama have consisted of 22 minutes of Read More

Jul 26, 2016
participation tv social tv technology integrations television 2.0

Real-Time Analytics: 10 Ways To Get It Right

Lisa Morgan, from InformationWeek, spoke with iPowow’s CEO Gavin Douglas to discuss the evolution of real-time analytics. While real-time analytics is getting more affordable, it’s still not right for everything. Here are 10 ways to get the most from real time, near real time, and batch use cases. Read the whole story >>

Jul 26, 2016

The New Rules and Realities of a Multi-Screen and Multi-Focus World

Note: This article first appeared in the MESA Media and Entertainment Strategies Journal, Fall 2015 Edition. ABSTRACT: When are two screens not two screens? While not meant to be a trick question, the answer may surprise many: When they’re all part of one TV viewing experience. Television executives are embracing the notion that the application Read More

Sep 2, 2015
MESA news participation tv technology integrations thought leadership tv audience insights

Television 2.0: Getting the Right Audience to the Right Advertiser at the Right Time

Television may have both the scale and the power to dominate advertising spend, but getting the right audience to the right advertiser at the right time has never been television’s strong suit. Although it’s cost effective and reaches a large, sometimes very large, audience, television advertising has always been seen as a fairly blunt instrument Read More

Aug 15, 2015
media other technology integrations television 2.0 thought leadership tv audience insights tv metrics

Television Will Be the Big Winner in Growth of Mobile Ad Spend

Mary Meeker’s annual Internet Trends report dropped at last week’s Re/Code conference, and is it any surprise that year-over-year mobile growth continues to outpace expectations? Of course not. At 73% population penetration growth of the mobile market is an easily understated, yet massive, accomplishment. Particularly considering this tidal wave of mobile growth has emerged in Read More

Aug 10, 2015
Mary Meeker media mobile advertising sponsorship opportunities television 2.0

iPowow Joins NewTek Developer Network

Audience Engagement Platform to Showcase its Market-Leading Position with Top Technology Facilitator at 2015 NAB in Las Vegas Los Angeles – April 10, 2015 – iPowow, the market-leading Participation TV company, announced today that it has been welcomed into the NewTek Developer Network, which will showcase the iPowow platform to attendees at the 2015 NAB Read More

Apr 4, 2015
partners technology integrations

Forget Must-See TV, Welcome to the Era of Must-Participate TV

Broadcasting & Cable featured an article by iPowow CEO Gavin Douglas about the continuing emergence of “Participation TV” as an integral tool for broadcasters and producers. Viewer engagement and participation are becoming “must-have,” experiential elements, essentially turning “must-see TV” into “must-participate TV.” Such diverse, validated, iPowow “participation TV” successes as the NHL All-Star Draft, Modern Family and Project Runway speak for Read More

Mar 13, 2015
media participation tv

6 Trends Redefining the Way We Watch Television

What’s the future of television? How about multi-screen, audience participation, and big data? Mashable talks to iPowow’s Gavin Douglas about what’s in store for 2015. “Participation TV is part of the foreground conversation … we’ve always been thinking about how to take a box at home, where you can press buttons and change things in the Read More

Dec 23, 2014

From Lean Back to Lean Forward: The Gamification of Television

iPowow Chief Commercial Officer, Gavin Douglas wrote about the new trend of gamification of television for Huffington Post. Watching television in a traditional lean-back manner is no longer applicable in today’s digital world, where consumers crave constant interaction with their favorite games, content and TV shows. The internet has turned consumers into lean-forward viewers, who Read More

Oct 8, 2014

How Participation TV Survived the Shark Tank

We are tracking the evolution of television from its earliest days as a black and white medium of early moving pictures to the present interactive experience of 4K ultra high resolution and the shifts in viewers’ expectations that has occurred from the resulting advances in technology. Writing for Huffington Post, iPowow Chief Commercial Officer Gavin Douglas Read More

Sep 13, 2014

iPowow Helps Local Affiliates Play Like a National Network

WJXT, a Jacksonville, FL affiliate held a live singing competition, on-air, and asked their audience to choose the winner in real time. Under normal circumstances, that’s a tall order technically for a local station, but using iPowow, WJXT not only created a popular television event but showed that you don’t have to have national network Read More

Jul 17, 2014

iPowow ‘Participation TV’ to Contribute to Golf Channel’s Live From the U.S. Open Programming

Participation TV platform offered by iPowow will be utilized to compel viewers during U.S. Open programming iPowow’s Participation TV platform will be utilized by Golf Channel this week to engage its viewers in real-time during Live From the U.S. Open, the network’s live programming originating on-site from the 114th U.S. Open Championship at Pinehurst Resort Read More

Jun 12, 2014
press release

iPowow Expands Participation TV Partnership With USA Network In A Suits Marathon

Expanding on their partnership, USA Network and iPowow have teamed up once again to engage fans with a second screen TV gamification experience. Expanding on their partnership, USA Network and iPowow have teamed up once again to engage fans with a second screen TV gamification experience. On the heels of the record-breaking “PSYCH All-Night” marathon, Read More

Jun 4, 2014
gamification press release technology integrations

Realizing the Potential of Participation TV

Chief Creative Officer Colin Hornett recently provided some commentary on Participation TV for the online journal Social Media Monthly. In his piece he describes how he became aware of the amazing potential of mass audience participation in storytelling and some of the successes that have turned that potential into reality. In an industry that changes Read More

May 16, 2014
gamification thought leadership TV

iPowow to Showcase Gamified Participation TV with Sprockit at NAB 2014

iPowow, the leaders in Participation TV, showcase new models of TV gamification across screens as a Sprockit select at this year’s NAB 2014 iPowow, the driving force behind Participation TV, is excited to announce they will be showcasing their latest innovations in TV gamification at NAB 2014. Taking multi-screen audience participation to the next level, Read More

Apr 7, 2014
gamification partners press release

Red Bull Media House Trials Second Screen Participation TV for Football Fans

The Guardian profiled the integration between Red Bull Media House and iPowow for a recent football match between Bayern Munich and Red Bull Salzberg. The key takeaway is that second screen initiatives – when done correctly – provide not a distraction but an enhancement to the story playing out on screen. Aiming to leverage the strength Read More

Apr 3, 2014

How iPowow and Red Bull Media House Are Engaging European Sports Fans

After the successful integration of audience participation during match play for Red Bull Media House’s test match coverage of the FC Bayern München vs FC Red Bull Salzburg our partnership expanded into European Hockey coverage. Lost Remote picked up the story: Based on the success of the soccer partnerships, iPowow and Red Bull Media House have expanded Read More

Mar 18, 2014

Leveraging The Power of Participation TV for Brand Marketers

We explore three ways that brand marketers are able to leverage their “Participation TV” integrations to make them successful. In a piece for iMedia Connection, iPowow Chief Commercial Officer Gavin Douglas suggests that success is based on some “very fundamental and seemingly simplistic foundations.” Dull television will not facilitate socialization. Amazing TV experiences do. For Read More

Jan 28, 2014
participation tv social tv thought leadership